| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | UV7286 | A Note on Market Definition, Segmentation, and Targeting: Three (of Four) Steps in Developing Marketing Strategy | Chapman Moore, Marian;Whitler, Kimberly A | Marketing | Global Industries Analysis( BS2042 ) |
| 2 | 9-701-120 | Competitor Analysis: Anticipating Competitive Actions | Coughlan, Peter J.;Freier, Debbie;Lee, Kaiho Patrick | Other | Global Industries Analysis( BS2042 ) |
| 3 | R0801E | The Five Competitive Forces That Shape Strategy | Porter, Michael E. | Other | Global Industries Analysis( BS2042 ) |